Once I popped the top off my Zune box today, this is the phrase I saw, Welcome to the social. I love this device. I have iPods (4 to be exact), so all my music that I have previously purchased can stay on them. My Zune is for the Zune Marketplace and a Zune pass. I wanted this device solely for pulling music from the service (unlimited downloads) and sync only those to the Zune. First thoughts about the device is this is what an iPod should have been. Big screen, more advanced UI, etc. It is hard...